![]() Read more about John Madden’s partnership with EA. ![]() ![]() John Madden initially turned down stock in the company-which he later regretted because EA’s stock rose from $7.50 in 1989 to $70 in 1999-but he ended up signing a deal in 2005 for EA to license his name, image, and likeness in perpetuity for $150 million and roughly $5 million in annual endorsement fees. That ended up being the right strategy, and EA isn’t the only one that benefitted from it financially. Why? Because EA wanted it to be 7-on-7 football, but John Madden didn’t think that was “real football” and refused to let them use his name unless it was 11-on-11 and included actual plays from his 1980 Oakland Raiders Playbook. But it wasn’t always smooth sailing-the first game took SEVEN YEARS of revisions before it was finally released. It’s estimated that the Madden video game series has done $4 billion in sales, and EA makes about $600 million annually from the game today. The story goes like this: After being turned down by Joe Montana because he had a deal with Atari, EA Sports convinced John Madden to put his name on the game and released the first edition in 1988.įirst edition: John Madden Football (1988) for the Commodore 64/Commodore 128, Apple II, and MS-DOS They capture a unique blend of the industrys history, graphic design trends and advertising campaigns. Over time flyers represent much more than a printed brochure. Madden might not be the most successful sports video game of all time (it’s second), but it’s undoubtedly one of the most influential. The Arcade Flyer Archive (TAFA) is a digital repository for advertisement flyers that are used by the coin-operated amusement industry to promote the sales of its games.
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